Consulting Services
Consumer Insights
Your customers are the reason that you exist. Knowing their wants and needs and knowing that you are meeting them is the single most important factor in your company’s success. Norris Insights specializes in designing custom solutions to assess your customers’ needs. We answer questions like
Who are our customers? What are their characteristics? Are they who we think they are? Are there new customer segments we should be targeting?
How do our customers perceive our brand? How are we perceived relative to our competitors? How well does this align with our values as an organization?
Are customers satisfied with our current product offerings? What additional offerings are they interested in? What features and benefits should our products have?
How should we communicate with our customers? What brand images and marketing messages will resonate? How do we create lasting loyalty?
Segmentation, targeting, positioning, branding, communication—we help you connect with your customer so you can serve who matters most.
Organizational Insights
The business environment is complex, dynamic, and uncertain. Your company is successful because you are focused, agile, and decisive. Organizations are social networks, and social networks are made of people. We specialize in helping you build an organizational culture that is focused and agile so that you can be decisive. We answer questions like
How do our employees identify with the company?
What drives our employees? Are they motivated, and by the right incentives? What will bring out the best talent in our people?
What new skills, training, or resources do our employees need to be successful?
Are we best leveraging our best people for the right jobs?
We help you invest in your human resources, because we believe they will provide you the greatest return.
Custom solutions
Most problems are ill-defined. Our custom solutions begin by helping you identify the problem—so we can get to work solving it—together.